Today, we are going to show you how QA.tech, a Swedish B2B startup specializing in AI-driven software QA testing, transformed its online presence and generated 30+ leads and 13K website users in just 6 months.
Despite entering a highly competitive market dominated by well-funded incumbents, QA.tech achieved remarkable growth through a strategic SEO and content strategy.
In this QA Tech case study, we’ll walk you through the exact process we used to help QA.tech grow, step by step.
QA.tech’s Growing Challenge
QA.tech is an innovative startup offering AI-powered software testing solutions to businesses across Europe. While their technology was cutting-edge, their online presence was virtually nonexistent.
When we first started working with QA.tech in February 2024, they faced several critical challenges:
- Low Domain Authority (DA): A DA score of 1 made it nearly impossible to rank on search engines.
- Zero Organic Traffic: Their website received no meaningful clicks or impressions from organic searches.
- No Conversions: Despite having a great product, they weren’t generating leads or inquiries through their website organically.
QA.tech needed a way to stand out in a crowded market and attract its target audience quickly. That’s when they reached out to Growvastly for help.
How QA.tech Achieved 8,000+ Organic Impressions and 30+ Leads in 6 Months
By August 2024, QA.tech’s digital presence had undergone a dramatic transformation. Here’s what we accomplished together:
Before [January 1-31, 2024]
After [February – June, 2024]
- Domain Authority (DA): Increased from 1 to 10+.
- Organic Traffic: Grew from 0 to 8,000+ impressions monthly.
- Conversions: Generated 30+ leads from organic and paid traffic.
- Users: Average users grew from 1K to 13K+
- Content Output: Authored 10+ SEO-optimized articles and a lead-generation eBook.
These results not only boosted QA.tech’s visibility but also positioned them as a credible player in the software testing industry.
The 3-Step Process We Used to Achieve These Results
Step 1: Conducted In-Depth Research and Strategy Development
- Keyword Research: Using Semrush, we identified high-value, semantically relevant keyword clusters tailored to QA.tech’s target audience.
- Competitor Analysis: We analyzed competitors to identify gaps and opportunities in their content and SEO strategies.
- Content Plan: Developed a data-driven content calendar, focusing on topics like AI in QA testing, automation trends, and best practices for software testing.
Step 2: Implemented On-Page, Off-Page, and Technical SEO
- On-Page SEO: Optimized existing pages and created new content with targeted keywords, meta descriptions, and internal linking.
- Technical SEO: Improved website performance by fixing crawl errors, optimizing site speed, and ensuring mobile responsiveness.
- Off-Page SEO: Built high-quality backlinks through guest blogging, partnerships, and outreach campaigns.
Step 3: Created High-Impact Content
- Blog Posts: Authored 10+ in-depth, SEO-optimized articles, such as:
- 10 Best Performance Testing Tools for Your Development Team
- What Is Cross-Browser Testing and How to Perform It?
- QA Automation Trends in 2024: Everything You Need to Know
- Lead-Generation eBook: Created a downloadable eBook titled “The Ultimate Guide to AI in Quality Assurance” to capture user information and nurture leads.
- YouTube Content: Wrote optimized titles and descriptions for QA.tech’s video content to boost visibility on YouTube.
Conclusion
That’s how QA.tech increased its Domain Authority from 1 to 10+, generated 8,000+ organic impressions, and secured 30+ leads in just 6 months.
The best part? You can achieve similar results for your business by following this step-by-step process.
Whether you’re a startup or an established company, a strategic SEO and content plan can transform your online presence and drive meaningful growth.
If you found this case study inspiring, we’d love to hear from you! Share your thoughts in the comments or reach out to discuss how we can help your business succeed.
Ready to transform your digital presence? Check out Growvastly’s data-driven services tailored to your business!
